General Motors

Make History

Follow GM’s 2023 campaign, Make History, which showcases various Historically Black Colleges and Universities and the students at these campuses who will make HBCU history alongside GM’s Chevrolet, Buick, GMC, and Cadillac vehicles.

General Motors sponsors the Southwestern Athletic Conference, which works to promote their ongoing commitment to HBCU campuses and their student body.

VO by hip-hop legend Scarface.