Sprite | Hip Hop’s 50th Anniversary

Sprite — a brand that has championed hip-hop culture for more than 35 years — celebrated the groundbreaking genre’s 50th anniversary with a buzz-worthy TV spot starring a crew of living legends and rising stars.

Nas, Rakim, Latto and GloRilla starred in the fresh Sprite creative paying tribute to the past, present and future of hip-hop. A remix of The Sugarhill Gang’s “Rapper’s Delight” — the first-ever hip-hop song to hit the Billboard Top 40 — is infused with memorable bars from the cast of old-schoolers and contemporary artists and anchors the campaign with a rapping, time-traveling love letter to the music that has shaped popular culture over the last five decades.